The palette retails for $44USD and is available (when re-stocked) on Urban Decay's website, Sephora, Ulta, and UD counters at Macy's. The palette is covered with a brown velvet that houses 12 eyeshadows and two mini 24/7 eyeliners. I like how the packaging is not bulky and convenient to pack for travel. The UD mini eye primer comes with the palette but is not placed inside.
I love the included mirror so we can apply it on the go but there are no mini sponges/brushes included.
Here it is again in direct sunlight:
The 12 eyeshadows included are: Virgin, Sin, Naked, Sidecar, Buck, Half Baked, Smog, Darkhorse, Toasted, Hustle, Creep, and Gunmetal. It is a good mixture of satin and shimmer finishes for neutral lovers. Another great feature is that the name of each are printed right below, so you don't have to search the back of the box to find out.
Virgin is a pearl white that's good to use as a highlighter in the corner of the eyes or brow bone.
Sin is a frosty beige pink. It's best to use as an all over wash rather than a highlight due to the pink undertone.
Naked is a beige that applies like a satin finish. I really like this color as a simple wash over the lids.
Sidecar is a shimmery taupe with quite a bit of fallout if you don't have a good base.
Buck is a mid-brown that took quite a few swipes to get some pigmentation. I find this more of a matte as opposed to a satin finish.
Half Baked is another shimmery fallout golden/coral brown color. It was my least favorite out of the bunch.
Smog is a shimmery brown that wasn't as fussy. This is a good crease or mid-lid color.
Darkhorse is a darker brown with shimmer that has some fall out but not too terrible. Definitely a good crease color.
Toasted is a taupe with pink undertone. I like this color for mid lid and it wasn't fussy to apply.
Hustle is a brown with slight purple undertone. You can't see this up close but in several shots, I can see the violet shine through at certain angles. Not sure if anyone else sees this or it might just be my eyes playing tricks on me.
Creep is a black with shimmer that interestingly doesn't swatch all that intense.
Gunmetal is a grey black which tons of shimmer. I was so attracted to this color at first but am disappointed with the fallout.
All of the swatches took more than 2 swipes, and some requiring even 6-7. When applying these with a 239 brush, they do go on more intense.
After numerous uses of this palette, I think it's a good deal considering how much you get for the cost. The color range is excellent for neutral lovers. I still have issues with fallout from the shimmery shades during application and especially while blending. Therefore, I like it but I'm not in love with it as others may be. If you like to use a lot of the glittery shades, do pack them on instead of sweeping, which will cause major fallout. I do wish UD would include a matte or satin finish highlighter for the brow bone other than Virgin but it's a minor personal preference.
Due to its popularity, the Naked Palette is always sold out. However, if you're set on trying to grab one, I would highly recommend visiting Ulta regularly and UD counters at Macy's. Although they will ask you to put your name on a waiting list, it's always a first come, first serve basis. I know Macy's get shipments so if you come in when they receive it, they will sell them to you even if you're not on the waiting list.
Have you picked up the Naked Palette yet? What are your thoughts?